A series of co branded documentary TVC spots for Hilfiger Denim’s Loud campaign. Shot in Berlin, Madrid, Copenhagen, Dublin and Milan the spots gave an insider’s perspective of the ‘rock ‘n’ roll spirit’ of it’s newly launched fragrance.

The content featured live performances and interviews with a diverse mix of artists and celebrities including Thomas Jacob Hilfiger himself. A tight schedule and challenging deadlines were met by using a combination of local crew alongside a core team from the UK.

Milan.

Milan.

Copenhagen.

Copenhagen.

Alongside directing the spots Richard was responsible for the associated creative and packaging. The resulting animations were influenced by dirty analogue sound wave visualizations allowing us to fluidly morph between messaging.