The Prodigy's 'Light up The Sky' promo centred around the subversion of an iconic London bus in alignment with the band’s branding. The bus was integral to their promotional campaign for their last album 'No Tourists'.

The creative approach involved modelling a 3D version of the bus, the apocalyptic landscape it inhabited and the demonic alien creatures that awaited it.

The creative was informed by the Spielberg classic - 'Duel’. It’s aggressive and claustrophobic atmosphere proved a perfect reference point for both camera angles and the energy we wanted to convey.