The campaign re-positioned the international hotel chain for a younger audience whilst creating awareness of it’s regular in-house music events. At it’s heart was a Europe wide competition to find the ‘Best Band in the House’. We were responsible for the creative, branding and directing eight of the accompanying videos, from TVCs to music promos.

The creative was about encountering live music in unexpected places throughout their flagship European hotels: elevators, kitchens, hallways, suites. The theme ran across the various components resulting in a short video documentary following the winners journey to play at the European Music Awards.

As part of the campaign Richard directed a series of live music promos in Renaissance flagship hotel’s across Europe. These ranged from a luxury penthouse suite in Germany and a working Kitchen in Paris to various interiors from the stunning Kings Cross hotel in London.

The final part of our campaign took the form of a short documentary following the ‘Best Band in the House’ winner’s journey to the European Music Awards. The documentary became a branded TVC alongside a stand alone music promo.

By combining scripted events and genuine drama we produced a mini road movie in just a few days - from biker bars and shopping malls to luxury hotels, culminating in a live performance at the European Music Awards.