Pi-Top is an educational makers’ tool. Powered by the 'Raspberry Pi 4' it gets computing off the desk, or couch, and out into the world to do real projects through designing, coding and making. It can be attached to a drone, or weather ballon, or coded to control robots and rovers.

Various films were commissioned to launch the new Pi-Top [4]. The campaign led with 'We The Makers' as the brand launch film. Shot, cut and scored to deliver an edgy urban landscape and designed to stand out from traditional educational products.

The concept revolved around the the Pi-Top being an underground hackers device with young people taking control for themselves through a punk DIY philosophy.

Jason Bradbury 'The Gadget Show' was chosen to present the launch through 'Kickstarter', 'Unboxing' and ‘BETT Trade Show' films amongst others.

The 'Makers Revolution' film reflects on the mentors role in inspiring and supporting innovation.

Music composition and sound design echoed the edgy palette with heavy electronic dance music treatments.

In addition to this an audio logo was created and coded into the start up screen for the actual device. This continued the sonic theme and delivers constant audio branding every time the Pi-Top [4] starts up.