Over 12 years the Isle of MTV franchise has brought the cream of the pop world to the island of Malta. Rita Ora, Snoop Dogg, Lady Gaga, The Black Eyed Peas, The Chemical Brothers and Gorillaz have all played past shows. Richard was responsible for the creative that ran from 2013-2016.

The initial riff - a playful subversion of the fishing traditions of Malta - followed a cadre of ‘fly’ fishermen trawling for shellfish / beatbox chimeras. Sadly, after development the final creative lost the fishermen element and focused solely on the shellfish.

The creative drove everything from show packaging, print and digital to branding of the live event. Working alongside CG studio Mainframe we brought the shellfish to life, wrote and directed spots and designed everything from billboards to merchandise.

Billboards.

Lanyards.

The Maltese Tourist Board gave us access to a series of iconic locations in Malta where we shot plates for stills and animated promos and packaging.

Post production took place in the UK where we created animated ‘postcards’ for show packaging, TV spots and event video. Alongside this, we adapted the branding for all aspects of the live event.