Series of short form documentaries for Swatch featuring luminaries from the worlds of fashion and design. The films featured model Faye Dinsmore, photographer Rankin and fashion designers Alex Noble and Fred Butler amongst others.

The first documentary featured model Faye Dinsmore.

Photographer Rankin

Fashion designer Alex Noble.

Packaging took a playful reductive approach with the Swatch logo animated to reflect the second hand of a clock.

The creative direction for other components of the campaign took a bold graphic approach in line with Swatch’s existing branding.

This approach informed all accompanying assets, from On Air competition spots to website design.